It has become painfully clear to me in the past year that I am not in the demographic group targeted by most TV advertising. TV advertising is clearly aimed at a younger person one who is driven by hormones, emotion, and peer pressure rather than by long term goals or values.
What makes this particularly interesting is that my primary commercial TV viewing is the news and the Tonight Show. Are the targeted viewers watching these shows? My daily interactions with inDUHviduals doesn't lead me to that conclusion. I thought that marketers prided themselves on their ability to target their advertising for maximum benefit (i.e. profit). So what should I, a 42-year old SITCOM (Single Income, Two Children, Oppressive Mortgage), watch to see advertising that would appeal to me?