Saturday, December 11, 2004

Broken down by age, sex, and income

It has become painfully clear to me in the past year that I am not in the demographic group targeted by most TV advertising. TV advertising is clearly aimed at a younger person — one who is driven by hormones, emotion, and peer pressure rather than by long term goals or values.

What makes this particularly interesting is that my primary commercial TV viewing is the news and the Tonight Show. Are the targeted viewers watching these shows? My daily interactions with inDUHviduals doesn't lead me to that conclusion. I thought that marketers prided themselves on their ability to target their advertising for maximum benefit (i.e. profit). So what should I, a 42-year old SITCOM (Single Income, Two Children, Oppressive Mortgage), watch to see advertising that would appeal to me?

1 comment:

Gene said...

gimme some fer instances, William Bob. Maybe you should keep a log for a couple days, especially since your Tee Vee viewing is so limited (unless you watch 8 different news shows a day).

there are several commercials which make me Reach For The Remote:

1. Professor PC;
2. Sharper Image's Ionic Breeze;
3. Anything with Dubya's Smirking Mug.

You'd probably think I was weird if I told you about The Little Game I Play whereupon I'm allowed to MUTE a commercial once I've correctly identified the advertiser (some are much harder than others).