It is the news report that Jenna Jamison, the porn star, is producing "ring moans" that you can install on your mobile (nubile?) phone.
Tangent: Sun Microsystems' toll free customer support number in the US is 1-800-USA-4-SUN. This is the number that holders of Bronze, Silver, Gold, or Platinum service contracts call when they need help. But if you accidentally mis-remember the number and call 1-800-USA-2-SUN you get (or used to get, I haven't check in a while) a phone sex service. I guess that's for the "Platinum Blonde" service contracts. :-)
The next question is, do you make this your default ring sound or do you only associate it with certain callers? The possibilities are endless.
And since our mind is already in the gutter, how long do you think it will be before some "adult" magazine takes the SI Sneaker Phone promo to the next level and offers a "penis phone"? Vibrate mode. Hands free. The perfect way to get her to answer your call.
Damn! Already been done.